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Apr 24 2007

Early Geek playground survives despite the odds

Maybe it's because I'm old enough to remember when RadioShack was the only consumer electronics store in town, but this article in The Onion has had me laughing intermittently and uncontrollably for two days now.

Even CEO Cant Figure Out How RadioShack Still In Business

The Onion

Even CEO Can't Figure Out How RadioShack Still In Business

Here's a little preview:

FORT WORTH, TX—Despite having been on the job for nine months, RadioShack CEO Julian Day said Monday that he still has "no idea" how the home electronics store manages to stay open.

"There must be some sort of business model that enables this company to make money, but I'll be damned if I know what it is," Day said. "You wouldn't think that people still buy enough strobe lights and extension cords to support an entire nationwide chain, but I guess they must, or I wouldn't have this desk to sit behind all day."

The story goes on to describe the Fortune 500 retail chain as best-known "for its wall-sized displays of obscure-looking analog electronics components and its notoriously desperate, high-pressure sales staff." LMAO!

It closes with this gem:

Despite this cheerful boosterism, Day admitted that nothing has changed during his tenure and he doesn't exactly know what he can do to improve the chain.

"I'd like to capitalize on the store's strong points, but I honestly don't know what they are," Day said. "Every location is full of bizarre adapters, random chargers, and old boom boxes, and some sales guy is constantly hovering over you. It's like walking into your grandpa's basement. You always expect to see something cool, but it never delivers."

Added Day: "I may never know the answer. No matter how many times I punch the sales figures into this crappy Tandy desk calculator, it just doesn't add up."

Crappy Tandy desk calculator?!  God I love The Onion!

Feed my ego!

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