This point-of-sale display for GodBiten baked goods made me smile today. For those who don't read Swedish, the line beneath their name says: Official Sponsor of the Coffeebreak.
Try to ignore the quality of the photo…it's kind of tough to tell that those are blueberries in the background. In any case, congrats to the ad wizards who thought this one up!
Does this mean there's a Swedish Fika Team I can try out for?