One of my favorite tech blogs, Mashable, is reporting a recent consumer study showing that when it comes to mobile phones, laptops and tablet computers (three of the top four consumer electronics categories), women are more likely than men to be making the purchase. Not only that, but ladies use the gadgets they buy much more often than dudes do.
While this doesn’t surprise me at all (based on the obscene number of laptops in regular use at The Penthouse Nordic alone), I share my favorite Gawker blog Jezebel’s snarky take on the fact that this information is will likely continue to be ignored by tech marketing wizards, even though the results of the survey were released at the 2012 Consumer Electronics Show. Unless you count making gadgets pink, which will pretty much guarantee that 95% of women will hate them.
Oh, and for those of you wondering in which top consumer electronics category men are more likely to purchase products than women, it’s flat-screen TVs. You know, the one where size really matters.