Apr 02 2012

Fika explained by a Swede

This English-language ad for Gevalia coffee is a nice example of Swedish humor.

The brand itself is actually a lot more popular in the US than it is here in Sweden. Johan is their current hunky spokesperson and featured in a whole series of ads that you can watch on YouTube. I think he’s supposed to remind you of Bjorn Borg.  Enjoy!

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Feed my ego!

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