Apr 06 2013

Swedes know hockey players have boyfriends, too

Sweden, like most of the Scandinavian countries, has been pretty leading-edge when it comes to acceptance of gay relationships. Gay couples appear often in both TV shows and advertising.

But there is still some homophobia to be found in certain quarters, including teams sports. which is what makes this ad for a mobile phone service so cool.

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Feed my ego!

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