The ad wizards for Volvo have done it again.
On the heels of their viral truck commercial featuring Jean-Claude Van Damme comes this gorgeously shot Volvo XC70 advert, featuring a haunting recitation of the country’s national anthem and its biggest soccer star, Zlatan Ibrahimovic. It’s garnered nearly 3 MILLION views on YouTube since it was released on January 25, which is not really all that surprising given that I personally have watched it multiple times.
It’s a masterpiece of emotional positioning that makes it nearly impossible for anyone with even the slightest connection to Sweden to not be moved by it. And thanks to the English sub-titles in this version, it’s the first time I’ve ever really understood the words to “Du gamla, du fria.”
“HOLY F*CKING SH*T I WANT A VOLVO SO F*UCKING BAD RIGHT NOW I WANNA KILL A BEAR WITH A SPOON AND F*CK MOUNTAINS IN THE @$$.”