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Jan 30 2014

Volvo’s version of Sweden in winter will stir your soul

The ad wizards for Volvo have done it again.

On the heels of their viral truck commercial featuring Jean-Claude Van Damme comes this gorgeously shot Volvo XC70 advert, featuring a haunting recitation of the country’s national anthem and its biggest soccer star, Zlatan Ibrahimovic. It’s garnered nearly 3 MILLION views on YouTube since it was released on January 25, which is not really all that surprising given that I personally have watched it multiple times.

It’s a masterpiece of emotional positioning that makes it nearly impossible for anyone with even the slightest connection to Sweden to not be moved by it. And thanks to the English sub-titles in this version, it’s the first time I’ve ever really understood the words to “Du gamla, du fria.”

Whether or not it will sell cars is another issue entirely. But based on the following (NSFW) remark from YouTube commenter “d4rkshad0w“, I think Volvo’s got that covered, too:

“HOLY F*CKING SH*T I WANT A VOLVO SO F*UCKING BAD RIGHT NOW I WANNA KILL A BEAR WITH A SPOON AND F*CK MOUNTAINS IN THE @$$.”

 

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2 comments

  1. Ellen

    Ha! That comment is fantastic! When my Swedish husband showed it to me, I was moved to get a blanket. Probably not the action they were hoping to inspire.

  2. Pat Tibbs

    Wow!

Feed my ego!

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