Tag Archive: ad wizards

Jan 30 2014

Volvo’s version of Sweden in winter will stir your soul

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The ad wizards for Volvo have done it again. On the heels of their viral truck commercial featuring Jean-Claude Van Damme comes this gorgeously shot Volvo XC70 advert, featuring a haunting recitation of the country’s national anthem and its biggest soccer star, Zlatan Ibrahimovic. It’s garnered nearly 3 MILLION views on YouTube since it was released on January …

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Mar 06 2013

McDonald’s may want to rethink this burger in Sweden

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I totally get why McDonald’s restaurant menus vary by market. While there is almost always a demand for crappy American-style fast food in other parts of the world, it makes sense to make some adjustments for local tastes and preferences.  But given the current horse meat scandal going on in Europe right now, I’m really …

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Oct 24 2012

Because men can’t handle the truth about “Aunt Flo”

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via jezebel.com A man’s Facebook rant about misleading ads for feminine hygiene products prompted the above response from one of the makers of those products. Be sure to watch all the way to the end … it’s worth it. Gawd, I love British humour.

Jul 22 2012

Tech-savvy environmentalists vs. Shell Oil: The gift that keeps on giving

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Like a LOT of people, I was initially sucked in by the Shell Oil “Arctic Ready” website and its social media campaign, which provided a tool for the general public to create billboards championing oil drilling in the arctic. The link turned up in one of my Twitter feeds fairly early on a weekday morning last week, …

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Apr 02 2012

Fika explained by a Swede

This English-language ad for Gevalia coffee is a nice example of Swedish humor. The brand itself is actually a lot more popular in the US than it is here in Sweden. Johan is their current hunky spokesperson and featured in a whole series of ads that you can watch on YouTube. I think he’s supposed to …

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Dec 19 2011

Santa teams up with Siri

I suspect Steve Jobs would have approved.

Sep 15 2011

I don’t even need storage space in Manhattan…

…but this ad makes me want to rent some.

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