I have a love/hate relationship with Sweden’s Melodifestivalen, the annual six-week musical showdown to choose the country’s entry to the Eurovision Song Contest. I love Melodifestivalen because it brings so many different kinds of Swedes together at the end of the cold, dark winter. Families and friends gather on successive Saturday nights in February & …
Tag Archive: Swedes
Feb 08 2011
“Fruit up your All-Bran” ad may not translate to the US market
English is very commonly used in Swedish advertising since most Swedes have fairly mad skills in the language. But this billboard is a perfect illustration of how critical nuance doesn’t always land with Swedish copywriters.
Jan 14 2011
Forget the wizard…I just want it delivered.
Just last night, I was lamenting the fact that pizza delivery is not commonly offered by restaurants in Sweden. Because not only was I too tired to cook, I was too tired to even go pick a pizza up. This in spite of the fact that we have at least four pizzerias within easy walking …
Nov 14 2010
Even Sweden’s garbage dumps are hyper-organized
While it’s not quite as bad as Germany, Sweden has some pretty strict rules for how garbage is to be disposed. In addition to encouraging aggressive recycling of paper, cardboard, hard plastic, metal and glass, there’s a ton of stuff that the guys on the municipal sanitation trucks will not take. (Pretty much anything bigger …
Mar 28 2010
“Spring forward” SUX!
"Do you want to know what time it is, or what time your body thinks it is?" These are my now-standard first words to Dr. Darling the morning after all of Scandinavia goes on Daylight Savings Time, which Swedes…with remarkable little sense of sense of irony…call "summertime." And I know it's only an hour, but …



May 19 2012
How to be a Swede
Alt-Media-Commentary, Culture Clash
As with all great satire, there is more than a little bit of truth going on in this video. I just wish this lady had been my Swedish teacher.
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Tags: Swedes, Swedish, Video
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